One of the questions we constantly come across is “What are the best stories to craft when trying to perfect my sales pitch?” It’s a natural question. Stories are the best way for an audience to engage with and, most importantly, retain information. It’s likely that in the 20-30 minutes you spend with a client, […]
B@W Blog
Perfecting Your Sales Stories
3 Bad Bosses (And How To Deal With Them)
To be a good boss takes time, patience and a devotion to helping others succeed. It’s incredibly hard to be a good boss (I’m still working on it). On the other hand, it’s quite easy to be a bad one. Dealing with them can be an art form, but a necessary skill in order to […]
I’m a LexaPRO. Mastering Depression in the Workplace
I was living my dream when I realized something was wrong. I was in my early 20s and had spent weeks out on the road with Barbra Streisand running the publicity for her 2006 US tour. This was by far the most exciting and stressful time of my young life. Barbra was my idol, and […]
What I Learned From My Week As A Stay-At-Home “Mom”
I never pictured myself the stay-at-home mom type. My own mother worked full-time all throughout my childhood. In my circle of friends, she was one of the few moms that did. I remember always looking for rides home from my after-school programs and play practice. It was a bit of a source of anxiety for […]
Your Weakest Network Is Your Strongest Chance At Success
My very first job out of college came from my mother’s ex-best friend’s cousin. I met my husband via a third-party connection on Facebook (Thanks, Hinge!). My first Broadway at Work sale came from my best friend’s former colleague. All the greatest successes I’ve had in life have come from the weakest links in my network. My first […]
These Words Make You Sound Dumb. You Aren’t, So Don’t Use Them!
I was born in 1982, so despite my love of Barbra Streisand, public radio, Stephen Sondheim musicals and the musings of David Sedaris, I am a millennial. Somewhere along the way, some of my fellow millennials added words into their lexicon that immediately put them at a disadvantage in business settings. Words matter. And when […]
Make An Appointment With Your Future
I was having lunch with my friend Nekesa and her son yesterday. When I walked up to meet her, I was greeted by my friend and a baby stroller, and boy was it a sight to behold! You see, Nekesa has always wanted to be a mom. After years of trying, she almost gave up […]
How Do I Inspire My Uninspired Workforce?
Inspiration is hard to manifest in others. You can’t force it, coach it, or give it more money in the hopes of growing it. An inspired employee is thrilling to a boss and a highly-prized member of your team. They can help keep the emotional train on the tracks when things get hard. They are […]
The Mid-Thirties Rut
A recent NY Mag article smacked me in the face with its truthiness about professional women in their mid-thirties: “They have always been propelled by their drive. They were the ones who were supposed to run stuff… Now, ‘there’s no vision,’ one woman said to me. ‘Nothing solid,’ said another. Limp, desperate, they fantasize about quitting their […]
The Power of “I Don’t Know”
Here is the most embarrassing story of my career (so far). Are you ready? It’s a doozy. As a young professional transitioning from assistant into my first entry-level position, I was asked to sit in on my first important new-business meeting. It was just me and the CEO of my company—the big guy, my mentor […]